Designer, Creative Director
Problem The current form of the newsletter was no longer bringing in donations and was not able to highlight different programs. Part of the issue was the old branding since the original publication leaned on dense type and small images, so it struggled to hold readers' attention.
Intent We wanted to redesign the publication to be able to uplift the Foundation and remind readers and potential donors why it was important to support the Foundation.
Insight We found it was important to not just have engaging images but also break down the scientific data in a way that was easy to digest as well as highlight donors.
Outcome The first campaign after the redesign was the End-of-Year and it brought in triple the donations for AnimalNEWS.
