Designer, Creative Director
Problem Cancer affects animals of every kind, from dogs and cats to horses and wildlife. We wanted to highlight this using the same style of messaging as our evergreen campaign.
Intent Our goal for the 2024 spring Stop Cancer Furever effort was to clearly communicate that stopping cancer starts with science funded by donors.
Insight We turned a heavy personal subject into a hopeful, direct call to action that would give the power to the donors to help stop cancer.
Outcome The campaign was a team effort that paid off, and it grew by 5%.
