Cancer Starts with Science Campaign

The Cancer Starts with Science Campaign is the Morris Animal Foundation's 2024 spring Stop Cancer Furever effort. Cancer affects animals of every kind, from dogs and cats to horses and wildlife, and it remains a leading cause of death. The goal this year was to make one thing clear: stopping it starts with science, and that science is funded by donations. Running across social media and print, the campaign pairs bold headlines like "Only science can stop cancer furever" with close-up animal photography and vivid color blocks, turning a heavy subject into a direct, hopeful call to give. As creative director, I led the visual direction for the campaign, which our team developed together, and worked alongside my designers to produce the pieces across Instagram posts, stories, and print.