Designer, Creative Director
Problem We wanted to grow the local market and happened to have a connection with the Colorado Ballet who had open ad space. We partnered together for one season since their demographic fit the Foundation's.
Intent The ads matched with the current performances and used animals with bold text to grab the attention of the viewers since it was unexpected and unique.
Insight Using the local donors' animals while exciting for the donors, was challenging with our setup, and new AI imaging made the ad more engaging.
Outcome The ads were memorable and fun and brought in new large donors.
