AJSS Branding
AJSS is a program for Jewish youth to become more involved in helping and rebuilding communities in need. While they’ve had much success in the past they were ready to modernize their aesthetic to become even more relevant to their main focus — youth. It was very important that our new logo retains the Jewish star so while working within those guidelines we expanded the boundaries as much as possible to create something iconic that these kids can feel excited to wear and promote. It hangs onto that important Jewish heritage while looking toward the future with a more engaging and celebratory display.