CME Logo

Continuing Medical Education, or CME for short, is a program of the Discovery Health Channel, which is of course part of the Discovery Channel. When I started working on the CME program, the logo looked like it had just stepped out of 1994. While working on all of it’s associated branding I was tasked with updating the logo, not only to the modern era, but to more accurately reflect it’s close relationship within the Discovery Channel family.